The TRANS4M Concert
will.i.am and The Black Eyed Peas have been hosting charitable events on the Thursday before the Grammys for over 10 years. The benefit concert has become the Grammy weekend kick-off event in Los Angeles. It brings an eclectic group of performers for a once in a lifetime musical experience. Past performers at the benefit concert have included: The Black Eyed Peas, Stevie Wonder, Ne-Yo, Justin Timberlake, John Legend, Sergio Mendes, Erykah Badu, David Guetta, Earth, Wind & Fire, Herbie Hancock, James Brown, Carlos Santana, Maroon 5, Pink, Macy Gray, Common, Slash, Snoop Dogg, Boyz II Men, Lupe Fiasco, Wyclef Jean, Mos Def and many others.
In 2013 more than 1,700 guests packed the house at Avalon Hollywood to hear performances by will.i.am, The Black Eyed Peas, Alicia Keys, Estelle, Coco Lee, Ludacris and Bobby Brown. The event generated more than $3.3 million in donations and partnership grants to continue funding TRANS4Mation in Boyle Heights. The venue featured various STEAM-themed exhibits including a fighter jet, a lunar rover; a hovercraft and the i.am ART lounge. The TRANS4M benefit concert is more than just another fundraiser. TRANS4M is where the world’s greatest entertainers meet the innovators of today to create a greater collective potential for tomorrow.